Thailand, a land of vibrant culture and breathtaking beauty, has long captivated global travelers. However, in recent years, Chinese travelers have emerged as a pivotal force within the Thai tourism landscape.
In the dynamic landscape of Chinese influencer marketing, a new wave of influencers is emerging: Key Opinion Consumers (KOCs).
The Chinese outbound tourism market is booming, presenting a lucrative opportunity for businesses worldwide. However, reaching these Chinese travelers requires a strategic approach.
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